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After our conversation, it’s clear that an organized and consistent marketing strategy is needed. Whether through social media, print campaigns, video content, or email marketing, your efforts will be most effective when unified under a clear, consistent brand voice that highlights who The Alice & Malyn Team are, what you’ve accomplished, and what sets you apart.
For a high-performing team like yours, having a dedicated website is essential. It serves as your digital business card and primary touchpoint, allowing potential clients to quickly understand your value, view your listings, and explore your track record. Over the past 18 months, we’ve observed that most users spend less than a minute on a realtor’s site. This makes it crucial to communicate who you are, what you’ve done, and what you’re currently doing in 30 seconds or less.
We design websites that are not only visually striking but also optimized for mobile, ensuring that your listings and messaging are clear and accessible across all devices. Given that most traffic now comes from mobile users, this optimization is key. If you’re currently directing potential clients to a brokerage site, you’re likely missing valuable conversion opportunities that a personal, branded website would capture.
Print marketing remains a valuable and often underutilized strategy. Direct mail can yield a strong return on investment, but only when deployed with consistency. We recommend sending a mailer every 5 to 6 weeks to the same geographic area. Our team handles everything from selecting the properties and designing the layout to managing communication with Fox Hills Printing, so you can stay focused on your business while staying in front of your farm.
Video content is now the most powerful tool for real estate professionals looking to grow their digital presence. It is no longer just an enhancement; it’s expected. Through video, you can educate, build trust, and showcase both your expertise and personality. Just like your website, your video content should reinforce what you’ve done, what you offer, and who you are.
Video is also the number one driver of social media growth. Platforms like Instagram, Facebook, and TikTok are prioritizing short-form video content in their algorithms, meaning the best way to reach new audiences and stay visible to your current followers is through regular, high-quality video. Agents consistently posting relevant video content tend to see greater engagement, increased reach, and a stronger brand presence online.
To support this, we recommend a dedicated monthly content day. During this session, we’ll film a variety of video assets such as listing tours, market updates, team branding pieces, and educational content, ensuring you have a steady stream of high-quality video to use across your digital channels. This consistent approach keeps your marketing fresh, relevant, and top of mind for your audience.
#1 Large Team in California Beach based on Sales Volume
$4.5 Billion in Total Career Sales
#1 Agent at Douglas Elliman California Based on Sales Volume (2024)
#1 Medium Team in Palos Verdes Estates based on Sales Volume & Transaction Sides
#1 Small Team in San Francisco based on Sales Volume
#1 based on Transaction Sides & #2 based on Sales Volume in Santa Monica
Our approach is unique: we collaborate with ultra-luxury teams by integrating our dedicated group of four experts, each specializing in email marketing, social media, copywriting, and design. Together, we operate as a fully integrated fractional marketing department or fractional CMO, with all communication and coordination streamlined through a single point of contact.
This structure has proven highly effective for other teams, as it addresses a common challenge in the industry: expecting one person to excel in such a wide range of specialized areas is often unrealistic. By leveraging the expertise of our team, we ensure the highest level of quality and performance.
Additionally, we recognize that in the fast-paced world of ultra-luxury real estate, unexpected tasks often arise outside the standard job description or scope of services. These tasks require immediate attention—whether it’s resolving tech or software issues, creating last-minute designs, updating property details, planning events, or handling unforeseen changes. That’s why we are available 24/7—weekends and holidays included—to ensure these needs are addressed quickly and seamlessly.
Our commitment to being proactive, responsive, and reliable sets us apart. We don’t just deliver exceptional marketing services—we become an extension of your team, ensuring no detail is overlooked and no opportunity is missed.
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We offer custom packages and à la carte pricing tailored to your specific goals and deliverables. If you have unique ideas or one-off projects in mind, don’t hesitate to reach out, we’re happy to collaborate and bring your vision to life.
We offer custom packages and à la carte pricing tailored to your specific goals and deliverables. If you have unique ideas or one-off projects in mind, don’t hesitate to reach out, we’re happy to collaborate and bring your vision to life.
Click any topic listed below to expand and learn more
Click any topic listed below to expand and learn more
